About Sam

Samuel Hirschberg began his career in sports and fitness as the Head Tennis Professional at the prestigious Ojai Valley Inn & Spa Tennis Center (http://www.ojairesort.com), a 5-Diamond resort and spa located in Ojai, California. Samuel served the Ojai Valley Inn & Spa for 14 years where he “gained stellar customer-service training from the best in the hospitality industry.”

Samuel holds a Bachelor of Science degree in Business Management, Cum Laude from California Lutheran University (http://www.callutheran.edu/). He also holds an Associates in Science Degree (AS) in Natural Sciences and a second Associates in Arts Degree (AA) in Social and Behavior Sciences. In addition to being a certified tennis professional with the United States Professional Tennis Association (USPTA: http://www.uspta.org), to better serve a growing, robust and diverse base of clients ranging from competitive athletes, fun-loving tennis players over the age of 80, health enthusiasts, corporate teams and executives, wheel chair athletes, youth and their parents, Samuel gained a personal trainer certification from the International Sports Sciences Association (ISSA: http://issaonline.edu).

After a succesful career in tennis, combining his education and passion for business development, Samuel served as the Director of Business Development for six years at the International Sports Sciences Association, where he managed and developed a team of over 400 sales representatives, started and oversaw the Internet marketing division, published hundreds of successful press releases and articles, became published in the Washington Post, Readers Digest, Los Angeles Times, BusinessWeek.com and countless publications worldwide. Samuel also authored a series of continuing education courses (CEUs) including:

  • Business Plan 101: How to Develop a Business Plan for Your Fitness Business; 2 continuing education units (CEUs)
  • Fitness Advertising 101: How to Advertise Your Fitness Business, 2 CEUs
  • The Fitness Professional’s Guide to Public Relations, 2 CEUs
  • How to Produce Seminars, Workshops and Bootcamps for Fun and Profit, 2 CEUs
  • The Personal Trainer’s Guide to Owning a Fitness Franchise; 5 CEUs
  • The Magic Trio – Getting Your Business Started on a Shoestring Budget, 2 CEUs

After serving the ISSA, Samuel served as the Vice President of Marketing and Advertising for the Fitness Together Franchise Corporation (www.fitnesstogether.com), a $125 million organization. Samuel helped over 500 International personal training locations grow their market share and led the marketing departments for franchise growth, helping the organization grow from 330 units to over 700 locations. In addition, Samuel served as Vice President of Franchise Marketing for elements therapeutic massage, inc. (www.touchofelements.com) a leading therapeutic massage franchise network that grew from 0 to 120 International locations in just 18 months.

Today, Samuel serves as the Managing Director of Personal Trainer Central where he helps match great people worldwide with dedicated fitness professionals. Sam has also been instrumental in overseeing the development of The Trainer Station which helps personal trainers discover important business-related topics, and the Career Development Center assisting personal training professionals to learn from leading, niche-specialized fitness trainers through a cutting-edge distance education platform (Fitness Career eLearn). Designed to educate fitness professionals on how to provide stellar service to a growing base of clients in today’s changing economy, the fitness education course topics include:

  • Personal Training Blueprint: The Complete Guide to Starting and Running Your Own Personal Training Business
  • Group Fitness: The Complete Guide to Starting and Running Group Fitness Bootcamps
  • Fitness Management: The Complete Guide to Managing a Personal Training Department
  • Personal Training Studio: How to Start and Manage Your Own Personal Training Studio
  • Online Fitness Training; How to train clients using Information technologies

In addition, Samuel consults with multi-million dollar organizations providing services such as strategic planning, marketing branding, direct marketing, technology-based communications, return on investment (ROAI) tracking, analytics, sales and marketing and business development.

In order to better serve the industry, Samuel recently completed two continuing education courses in advertising ethics training with the Distance Education and Training Council (DETC); 1.) The DETC Business Standards Course and 2.) The DETC Evaluator Training Course; these are critical examinations as they provide guidelines for acceptable and ethical advertising methods in today’s competitive marketplace. Samuel also completed a series of continuing education courses at Homewatch CareGivers University, the franchising leader in Home Care on important topics relating to aging and dementia care.

Samuel also served as the Chairman of the Board of Directors of the Port Hueneme Chamber of Commerce and is active in the Chamber Alliance of Ventura and Santa Barbara Counties which promotes business friendly legislation. Samuel is also a member of the California State University Channel Islands (CSU) Business and Technology Partnership (www.csuci.edu/btp) and is a member of the Ventura County Leadership Acadamy of the United Way, Cohort XVII (VCLA).

Customer Reviews

-Dr Sal Arria, Executive Director National Board of Fitness Examiners (www.NBFE.org)

“Sam was instrumental in helping us to launch the National Board of Fitness Examiners (NBFE) — his public relations campaigns and professional advertisements to the marketplace were well received.”

Mike Stein, Vice President
International Sports Sciences Association (www.ISSAonline.com)

“Sam is a true professional, a delight to work with and I look forward to having him work on our business development and project needs for years to come.”

– Scott Wendrych, CMO
Fitness Together Franchise Corporation (www.FitnessTogether.com)
elements therapeteuic massage, inc. (www.touchofelements.com)

“Sam has improved our marketing systems by establishing the necessary systems to track and establish ROAI’s (return on advertising investment). He enhanced all our advertising efforts — both for franchise acquisition and for franchisee client acquisition — over 700 locations!”

– Matthew H. Bogart, Sales Manager
Franchise.com (www.Franchise.com)

“The reality of it now that I look closer at the data; the ad copy year to date has converted at 8.31%! That puts their conversion of viewers to inquiries in the top 5 of our 160+ customers. It’s ahead of brands like 7-Eleven and Subway! As I see it, somehow you were able to take ad copy that was already performing well above the average and somehow increase the conversion by a significant amount. Thanks for your efforts on behalf of one of our best (and most favored frankly) clients.”

– Patrick Pounders, Franchise Executive

I have worked with Sam on and off for the past 5 years and from day one when I started working with Sam as the Director of Franchise Sales for a 700+ International franchise network, I was blown away by the number of quality franchise candidates he was able to bring in! Day after day he kept the phone ringing and candidates contacting us in a marketplace where most lead generation systems are stale. The creative campaigns he developed and oversaw were flat out awesome. He did exactly the same thing for a second start up franchise model and not only kept our corporate office lead flow on high but also kept over 60 area developers with targeted marketing campaigns. Sam is a creative marketing genius, a pleasure to work and excellent team leader. It has been my pleasure to work with Sam and I highly recommended him for any organization.